Rozanda “Chilli” Thomas of musical group TLC is baring all as the latest PETA spokesperson. The 42-year-old is featured in a shocking new ad, which shows her in a cage with body paint, resembling a locked-up tiger.
“Boycott the Circus,” the slogan for the new campaign reads, in an effort to end circus cruelty. “Tigers In circuses are viciously struck with sticks to make them perform difficult and confusing tricks, and theyre confined to cages barely larger than their own bodies. Help stop this cruelty by never attending a circus that uses animals,” the ad continues.
Chilli spoke about her decision to take part in PETA’s campaign, saying, "There's so much cruelty behind the scenes. They're being mean to them to make them do this trick that everybody sees and thinks that the animal really wants to do it. Everybody needs to be aware of what's really going on. It's very important to use your celebrity for positive things. If you can raise awareness to something that's important such as this, then you should."
While PETA has good intentions, the animal rights group is no stranger to controversy. Last year, PETA launched an adult site, which includes an ad featuring former porn star Jenna Jameson dressed in lingerie with the caption, “Pleather yourself.”
"We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," Lindsay Rajt, PETA's associate director of campaigns told Reuters.
But Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News, criticized PETA, calling the nonprofit organization “extremely disingenuous.”
"They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading,” she went on to say.
Alicia Silverstone, Maggie Q, Pamela Anderson and Angela Simmons are among other notable names who have participated in ad campaigns for PETA.