It's like Blue Apron, but for multi-millionaire NFL quarterbacks who are concerned about the inflammation caused by nightshade vegetables. Introducing the Tom Brady meal kit, revealed to CNBC in an article published Tuesday.
For $78 per week, Purple Carrot, a boxed meal-delivery service in the same vein as Blue Apron or Plated, will ship you three meals for two people per week branded with the TB12 seal of approval. That prices out to about $13 a meal. Purple Carrot has delivered plant-based meals since 2014, but the latest offering is entirely Brady-blessed, which is pretty tough, considering the 39-year-old has a notoriously strict diet. The New England Patriots quarterback has claimed to have never eaten a strawberry, let alone regularly partaken in American favorites such as pasta, hamburgers or even eggplant.
Read: Tom Brady's Monkish Diet
All the meals are aimed at improving athletic performance, are gluten-free, packed with protein and low in refined sugar, something Brady has entirely cut out.
"The TB12 Performance Meals are designed for anyone who's looking to achieve or sustain their own peak performance," Brady told CNBC. "Whether that's in the gym, on the field, or at work. We want to inspire everyone — not just athletes — to be their best, and I think these meals will be a big step in that direction."
I am so excited to introduce our first TB12 Performance Meals that deliver right to your door! So many times people ask me, "What do you do?". Well this is one of the answers! Our bodies are our temple and you get out of it what you put into it. Check out the link in my bio for more details #eatlikeagoat
Purple Carrot expects the so-called TB12 brand to be a big seller, considering the five-time Super Bowl winner sold out his $200 nutrition manuals last year.
Brady is fresh off another Super Bowl victory, and news reports since that win have indicated he's just as dedicated as ever to his somewhat odd diet. While the Patriots did share a video of him appearing to enjoy a glass of wine, the quarterback also chugged some 45 ounces of Vitamin Water laced with mysterious "TB12 electrolytes" in a single interview last month.
His personal chef last year told the Boston Globe that, with performance in mind, Brady has cut out MSG, white flour and sugar as well as vegetables that don't reduce inflammation.
"[Tom] doesn't eat nightshades, because they're not anti-inflammatory. So no tomatoes, peppers, mushrooms or eggplants," chef Allen Campbell told the paper.
It's all part of the Brady brand: the obsessed football player who makes every choice with his playing career in mind. "Other than playing football," Brady said last month to Sports Illustrated's MMQB, "the other thing I love to do is prepare to play football."
Now, for just $78, any Average Joe can take another step toward living the exact same way.