Doug Guller, the CEO of ATX, purchased the ghost town of Bankersmith, Texas, and plans to start throwing events there by the fall.
Bikinis, TX, will be a world-class destination and I am thrilled to expand the Bikinis brand to include town ownership. There can't be a better way to put Bikinis on the map ... literally, Guller said in a press release.
Bikini's Sports Bar and Grill brands itself as America's only sports breastaurant. The idea was born when Guller was on vacation in Australia and was served by a woman in a bikini while watching rugby. This is a nearly perfect combination: relaxing, drinking, sports, girls, service ... plus great food, he thought to himself and soon after he opened Bikinis in Austin, Texas.
The chain has expanded to more than 10 locations over five years, and now Bankersmith will be the first whole town to run under the brand.
The town of Bankersmith was established in 1913, when the San Antonio, Fredericksburg and Northern Railroad was built. The population reached 50 at its peak in 1920, but when the railroad broke down five years later, residents started to leave. After World War II, only 20 people were left.
The Bikinis website doesn't reveal much about Guller's new venture, but it promises that the unincorporated land will draw in a young crowd.
Bikinis will no doubt be added to the long list of odd town names in the U.S. These include:
Cut and Shoot, Texas
French Lick, Ind.
Howey In The Hills, Fla.
Bird in Hand, Pa.
Turkey Scratch, Ark.
Bread Loaf, Vt.
Yum Yum, Tenn.