Turner Sports is planning to charge $3.99 for its March Madness Live streaming option for the NCAA Tournament, according to a press release on Thursday.
The move is part of a TV Everywhere model that offers the streaming option for free if you can authenticate that you have cable. All of the games being shown on CBS will be free for anyone at CBS Sports, but games shown on Turner properties will require users to show that they have cable and pay for those channels otherwise they will have to pay a one-time $3.99 fee for access to the entire slate of games.
CBS/Turner also announced that the games will be able to be live screened through iPads, iPhones, iPod Touches, and Android phones. In addition to the live streaming options, the games will be available on CBS, TBS, TNT, and truTV.
Turner Sports, CBS Sports and the NCAA are committed to providing the excitement of March Madness on as many screens as possible - television, online, mobile and tablets - for viewers to experience all of the exciting action of this great event wherever they are, said Matthew Hong, senior vice president and general manager of operations for Turner Sports.
The announcement of the move generated a lot of initial hate on Twitter, but it will likely only affect a small amount of people. The March Madness Live platform is similar to what ESPN does with its ESPN3 streaming options. As long as you can authenticate that you have cable, then the platform is free for you.