Stewart is pairing up with Spanish design house Balenciaga to be the face of their upcoming, unnamed fragrance, according to a Women's Wear Daily report.
Balenciaga has always stood out to me, she told WWD. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now.
Balenciaga seems just as thrilled to have such a fan -- and high-profile actress -- represent them.
Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence, said the brand's creative director Nicolas Ghesquière, according to WWD.
The deal sounds like another match made in designer perfume ad heaven, but it seems odd that Stewart would take on this kind of gig.
She's a stunning young woman -- not to mention a terrific actress -- but she gives off more of an anti-celebrity vibe, an actress who prefers to be known for on onscreen skills. This is a far cry from celebrities such as Jennifer Lopez and Sarah Jessica Parker, who are very focused on the business side of their crafts and do it quite well. Will Stewart end up following in their footsteps? If so, what's next? Her own fashion line?
Then again, there's nothing wrong with having a favorite brand, and it never hurts for a woman to have a good bottle of perfume handy.
The brand is just cool, Stewart told WWD. That's the way it is. I feel drawn to it. It provokes on a number of levels. It isn't afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.
In that case, you go, girl!