Twitter's acquisition of third party client TweetDeck for $40 million has caught the attention of social network users because it is good news for Tweeters but not for TweetDeck users though both TweetDeck founder and Twitter CEO have called the acquisition an add-on for Twitter power users.
The beauty of TweetDeck lies in its ability to offer a uniform experience across multiple social network sites, with a focus on Twitter. Twitter allows for a clean simple experience while TweetDeck offers customizations and ability to track multiple twitter accounts at once. All with an intuitive and sleek looking interface.
This arsenal of customizable tools will serve Twitter's power users well. But what about the TweetDeck users who currently use the application for Facebook, LinkedIn, and other social network sites? It is a possibility that the integration of other social networks, one of the TweetDeck app strengths, may be excluded in Twitter's future plans.
Questions arise on how Twitter will modify TweetDeck now that it is under one uniformed brand. Will the platform be used as an additional revenue generating vehicle either through subscriptions or fees for power Tweeters? We have to wait and see.
Though the San Francisco-based Twitter has now acquired TweetDeck, the London based company do not have plans to move to the Bay Area quite yet, according to TweetDeck founder Iain Dodsworth.
Change may well be inevitable, but we remain the same team, staying in London, with the same focus and products, and now with the support and resources to allow us to grow and take on even bigger challenges, Dodsworth said.
Twitter purchased London-based TweetDeck for a reported $40-$50 million deal in an official announcement on Wednesday. The deal carries positive news to Twitter's power users, allowing the TweetDeck application to be used as a dashboard for social media and marketers. Both companies see powerful opportunities through the acquisition of adding high quality tools onto an official platform.
I am extremely happy and proud to let you know that TweetDeck has been acquired by Twitter...We've grown from one team member and a single user, to a team of 15 and a user-base of millions. The reason for this growth is simple -- our unwavering focus on providing high-quality tools and services for the Twitter-centric power-user, said Dodsworth.
Twitter shares the same enthusiasm in finding more opportunities to connect with their users, especially their power and mainstream tweeters.
TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love...TweetDeck is a great example of a third-party developer that designed tools for the incredibly important audience of Twitter power-users and, in turn, created value for the network as a whole, said Twitter CEO Dick Costolo.
The deal were in talks for months before being officially closed today. Twitter and UberMedia were rumored to be competing in back and forth talks on the purchase of TweetDeck back in April according to the Wall Street Journal. The deal with UberMedia fell through paving the way for Twitter.
Though Twitter has developed its own app with recently acquired iPhone client Tweeting, the addition of TweetDeck, which is the most popular and widely used third party application utilizing the Twitter API platform along with other popular social networks such as Facebook, LinkedIn, Foursquare, Google Buzz, and MySpace, looks to expand their reach on iPhones, Androids, desktops, and tablets.