U.S. exports to Turkey total about $10 billion a year in 2010, up about 40 percent from 2009, according to U.S. government data.
Post WWII, Turkey has consistently been a close U.S. ally politically and commercially. Although its relationship with the U.S. has somewhat cooled in the past few years, it still remains a key business partner.
Turkey’s economy is strong, its government is committed to infrastructure building and “Made in USA” products and services have a “positive brand appeal” in the country, according to Export.gov.
In 2010, the U.S. Department of Commerce designated Turkey a priority market under President Obama’s National Export Initiative (NEI). For U.S. businesses, it means their government will be helpful and aggressive in helping them export to Turkey.
“The U.S. Commercial Service in Turkey, with offices in Ankara, Istanbul, Izmir and our liaison relationship with the U.S. Consulate in Adana can help your American exporting firm get to market faster, cheaper, and position your company for long-term success,” stated Export.gov.
While U.S. exports to Turkey are dominated by big players like Boeing, Chevron and GE, there are also opportunities for small and medium businesses.
Below are some of the suitable sectors for exports identified by the U.S. government:
Fast food restaurants, casual dining concepts, language training, computer training, children’s services, maintenance services, healthcare services, sports facilities, real estate services and hotels
Professional language training in Law; Business Administration; Marketing; and Technical English in Turkey and abroad
Computer-based training programs in English for primary schools, high schools and universities
MBA training and certificate courses for professionals in Turkey, particularly computer-based programs
Medical Equipment and Services
Disposable products, advanced med/surg equipment including angio-cath facilities, radiology, pathology, electronic diagnostic equipment, optical devices, parts and components of the medical devices, electronic instruments and appliances for physical and chemical analysis, vaccines, orthotic and prosthetic equipment, OR/ER systems
Telecommunication Equipment and Services
Number portability, 3G, Multimedia Messaging Service (MMS), Mobile Video Streaming (MVS), WiMax technologies and services
Automotive Parts and Equipment
Tires, brake linings, gearboxes, clutches, shock absorbers, brakes, clutches, rings, filters, bumpers, lights, signaling equipment
Software programs required for customer databases, emergency call services, corporate management and intelligent network operation centers