A new app launched on Thursday that auto creates videos on iOS devices from a user’s camera roll and social networking profiles to create instant video memories. Vemory, an Austin, Texas-based startup, aims to help users so they no longer have to sort through all of their social media sites to build photo albums.

Hunter Powell, chief executive officer of Vemory, spoke to International Business Times about how the technology behind the new app works to “automagically find and recreate your best memories.”

What is Vemory?

Vemory Vemory, an Austin, Texas-based startup, launched a new app that auto creates videos on iOS devices from a user’s camera roll and social networking profiles to create instant video memories. Photo: Vemory

Vemory is a photo app and social network that collects and aggregates photos on a user’s camera roll and across various social platforms such as Facebook Inc. (NASDAQ: FB), Twitter Inc. (NYSE: TWTR), Instagram, Tumblr and Flickr to create video memories, or “Vemories,”  that incorporate comments and likes from friends.

“If 1.8 billion photos are uploaded and shared every single day, it’s overwhelming to think how do I collect all of those? Not only is one site overwhelming, but what if you’re across multiple sites,” Powell said to IBTimes. “You’ve already done the work by sharing and taking the pictures, now let Vemory do the work for you.”

The Vemory team includes co-founders Cameron Powell and Trey Moore, who both previously created Airstrip, a mobile healthcare platform. Former Hulu Head of Operations Patrick Beam was also recently tapped as Vemory’s VP of Operations.

How does Vemory work?

Vemory "Vemories" can be shared through the platform's own social network as well as by email, text message or on Facebook, Twitter, Instagram, Tumblr and Flickr. Photo: Vemory

Vemory’s technology uses factors such as time, location, people, hashtags and popularity to discover a user’s top pictures. The application includes editing functions so users can add or delete pictures and social media comments. The videos are between one to two minutes in length and can be shared through Vemory’s own social platform as well as by email, text message or on other social networks. The videos can also be exported to iOS devices.

“If you’re a Twitter user, an Instagram user, a Flickr user, a Tumblr user or a Facebook user, Vemory will automatically go into those sites and pull your photos back into Vemory,” Powell said. “The moment you launch the app, waiting for you are memories of your honeymoon, memories of your wedding and memories of your child’s birthday. When you open Vemory, those memories are waiting for you.”

Besides working with existing social networks, Vemory also includes its own social platform and allows users to view and share videos with friends and family. Vemory’s home feed lets a user follow other users and see their "Vemories," while the trending page features popular “Vemories” that have been marked public. Vemory also aggregates posts by hashtags, allowing a user to find “Vemories” of interest or gather posts in a single stream.

“So while it does all the work for you, you’re allowed to tailor it with the music you want, the pictures you want and the comments you want,” Powell said.

Vemory App Available On iOS Devices

Vemory The Vemory app is available for free on the Apple Store for iPhone, iPad and iPod Touch. Photo: Vemory

Vemory, founded in 2012, raised its first round of funding in March 2014. The social network is available for free on the Apple Store for iPhone, iPad and iPod Touch.

“I think Vemory does something different,” Powell said. “I wouldn’t call it a video app or a photo app. I think it creates a new space for auto generating content.”

Powell could not go into too many details, but said the app has more features that the company will continue to add into the platform in the near future. “Right now I would say one theme is whittling down the product to a simple idea that we auto generate content,” Powell added, “Then we can expand from there.”