Following its $3 billion acquisition by Apple, rapper Dr. Dre’s global headphone enterprise Beats released a slick, phantasmagorical commercial for the 2014 World Cup on Thursday featuring superstars like Barcelona’s Neymar and the NBA’s LeBron James.
Entitled “The Game Before The Game” with X Ambassador’s hit track “Jungle” blaring throughout the five-minute clip, Neymar is told by his father to “never give up” and to “run like it is the last day of your life,” presumably encouraging the 22-year-old Brazilian to carry his national team to a sixth World Cup title later this month.
With quick cutaways displaying Brazil’s breathtaking landscapes spliced in between, Neymar’s fellow soccer superstars like Uruguay’s Luis Suarez, France’s Bacary Sagna and the U.S.'s Jozy Altidore appear focused and primed to lift their teams to glory.
Former French superstar Thierry Henry and England’s Rio Ferdinand also appear. ESPN anchor Stuart Scott and 17-time women’s tennis slam champion Serena Williams are also in the advertisement.
According to the company’s website, Beats owned a 51 percent share of the $1 billion headphone market four years after its establishment in 2008. Last year alone Beats reportedly pulled in revenues exceeding $1 billion.
Linking some of the world’s most renowned athletes to its brand ahead of a sporting event that will draw billions of eyeballs around the world, Apple and Beats could see their market share rise even more.