The New Orleans Pelicans are undergoing a complete overhaul this offseason. The club that was once rumored to be on the way out of the Big Easy has instead stayed put and started the rebuilding process with some of the best young talent in the NBA.
In an attempt to also re-brand the team and start fresh from a marketing standpoint, New Orleans revealed its new home and away jerseys on Thursday.
Forwards Jason Smith, Ryan Anderson, and Anthony Davis, along with newly traded-for All-Star point guard Jrue Holiday showed off the new uniforms, entering from behind a black curtain and a large plume of artificial smoke.
Based off photos and fan reactions on social media, New Orleans didn’t take that big a risk with their new jerseys. The team departed from the teal, purple, and white base most associated with their days in Charlotte, for blue, white, and yellow. The jerseys will say New Orleans on the front and the lettering is inspired by signs in the French Quarter, according to For the Win.
Team owner Tom Benson started the ceremony, and said officials chose the Louisiana state bird as the team’s new moniker after seeing many of them persevere during the oil spill in the Gulf of Mexico three years ago.
Even if fans find the new digs kind of bland, they can’t be too upset with the Pelicans work during the offseason. The addition of Holiday gives them their best young point guard since moving Chris Paul, and New Orleans also traded for former Rookie of the Year Tyreke Evans for more scoring on the perimeter.
Add those pieces to another year of maturation for Davis and a healthy season from Eric Gordon, and New Orleans could challenge for a playoff spot next year.
The uniforms are revealed at around the 4:30 mark in the below video.