“From One Second to the Next” is a documentary film by German filmmaker Werner Herzog (“Rescue Dawn”) that addresses the consequences and horrors of driving while texting. The documentary was commissioned by AT&T Inc. (NYSE:T) to showcase the real-life effects that driving while texting has not just on people who drive, but on those they come across along the road as well.
It focuses on the individuals suffering the impacts of drivers who caused accidents while being distracted by text messaging.
“When you get a message while driving, it’s hard not to pick up your phone,” Herzog said. “With this film, we want to help make people more aware of the potential consequences of that action.” According to the documentary, “Over 100,000 accidents a year involve drivers who are texting.”
The short film expands on stories told through 30-second commercial spots shown via a collaborative effort by AT&T, Sprint Nextel Corp. (NYSE:S), T Mobile US Inc. (NYSE:TMUS) and Verizon Communications Inc. (NYSE:VZ).
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It is part of a larger campaign, called It Can Wait, which is designed to raise awareness of the dangers of driving while texting and provide tools to educate drivers while encouraging them to avoid the risky behavior. “The movement has inspired more than 2 million pledges [not to drive and text] through ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at events,” AT&T said in a press release.
Watch the moving documentary above and let us know what you think about it in the comments.