Ylvis’ viral video of the electronic dance music song “The Fox (What Does the Fox Say?)” has taken YouTube by storm with nearly 120 million views after just five weeks. GigaOM called it this year’s “Gangnam Style.”
A Norwegian comedy/music duo, Ylvis has done one of the most important things to make a video shoot to No. 1 on YouTube: mix comedy with music. Ylvis combined a catchy dance beat with silly animal noises to create a sensation that hasn’t exactly been matched since Psy’s “Gangnam Style” burst on the scene in July of last year.
Bard Ylvisaker and Vegard Ylvisaker, the brothers who make up the band, have been popular for years in the native land, but “The Fox (What Does the Fox Say?)” is their first international hit. According to GigaOM, the song can be found on iTunes music charts, where it ranks as the No. 5 best-selling single in the U.S.
The site noted the song and video become such sensation because of the parodies that have been made, which allow ever more people to discover the song. It pointed out that if “the fox ylvis parody” is entered into YouTube’s search engine, the phrase will yield more than 85,000 results.
Ylvis made its American debut on “Late Night with Jimmy Fallon” last week, and the YouTube video of its live performance has already garnered more than 3.4 million views.
For those who are curious about what the fox does say, check out the lyrics at MetroLyrics and the video below: