Oops! The Jet Black iPhone 7 and all of the iPhone 7 Plus models have sold out. This means interested buyers who are planning to go to Apple stores this Friday will only find Black, Silver, Gold and Rose Gold iPhone 7 handsets on the shelves. And even with these products around, there is still a slim chance that every consumer is walking out the stores with a new iPhone.
According to TechCrunch, Apple released a statement announcing that the new Jet Black line of its iPhone 7 and the iPhone 7 Plus in all color variants have officially sold out due to the large number of online preorders that booked all of the initial quantities of the devices. Because of this, when consumers walk into any of the Apple retail stores this Friday, they’ll only find the iPhone 7 in its four other color options: Black, Silver, Gold and Rose Gold.
Unfortunately, the iPhone 7 models that have arrived at the retail stores ahead of Friday’s release are only in limited quantities, so it’s very likely that not all walk-in customers will get the chance to bring home Apple’s new flagship smartphone. What’s even worse is the fact that availability of the iPhone 7 will vary per partner location, so Apple is advising consumers to check directly with their nearby Apple store if the iPhone 7 color variant they are hoping to own this month is still available.
“We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world,” Apple said before revealing that most of its devices have sold out and that only limited quantities of the iPhone 7 are going to be available this Friday.
After revealing the situation, however, Apple could only recommend to interested buyers that they can order their device online, but they might need to wait longer for it to arrive because the overwhelming demand for its products have prompted the tech giant to push the delivery dates of ordered handsets to as late as November, as per CNN Money.
"We sincerely appreciate our customers' patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible,” Apple spokeswoman Trudy Muller closed the company’s official word on the insufficient quantities of the smartphones that are hitting stores this week.
Meanwhile, Apple will not release its first-weekend sales figure from the new iPhones because the tech giant thinks it would not be encompassing of what really matters and it would just be a figure that reflects supply over demand.
Reuters has learned that Apple’s decision sparked concerns on Wall Street, since the company’s smartphones have always been very critical for the tech company. But Wall Street may not need to worry at all, since Apple’s shares are picking up due to the high demand for the iPhones, with analyst Jan Dawson of Jackdaw Research saying: "Based on everything I've seen it looks like demand is very strong.”