Jennifer Rosoff, a 35-year-old media executive, was on a first date when she fell from the balcony of her 17th floor New York City apartment on Thursday.

According to CBS New York, Rosoff was smoking a cigarette on her balcony in Midtown East on Thursday at 12:50 a.m. with her date. However, the balcony’s railing broke and she plummeted to her death.

Authorities said she fell backwards onto construction scaffolding on the first floor of her building at First Avenue and 57th Street. Investigators are not sure whether or not Rosoff leaned on the railing, causing it to give way, or if it was already broken.

Rosoff was pronounced dead at the scene, police said.

CBS reported Rosoff was on a first date with a man who warned her that she shouldn’t lean on the railing. Her date told authorities that after he warned her, he heard loud snapping noises before she plummeted to her death. Police have ruled out alcohol and foul play as the cause of the accident.

New York City’s Department of Buildings as well as the building, Stonehenge 57, are both taking necessary inspection precautions following the accident. NYC DOB issued an order to residents in the building to stay off their balconies until they are inspected.

"This is a tragedy, and our sincere condolences go out to the family and friends of Ms. Rosoff," Richard Dansereau, managing director of Stonehenge Management LLC, said. "We are cooperating fully with the investigation into the cause of this terrible accident."

Rosoff worked at The New Yorker, Lucky Magazine and Cosmopolitan before joining online advertising startup TripleLift, which released a statement about her death, five months ago.

"We are all deeply saddened by the sudden and tragic loss of our dear friend and co-worker," the statement said. "Her tremendous energy and humor brought so much joy to the office."

Earlier this year in January, an exotic dancer from Cleveland suffered a similar fate when she fell from a 15-foot balcony while giving a lap dance. Lauren Block, 22, was giving a private lap dance at Christie’s Cabaret and during a series of “elaborate moves,” Huffington Post reported, she fell over a rail head first. She was initially listed in critical condition but died a week later.