“With the Multimedia Competition, we are trying to do justice to what we see happening in the field,” World Press Photo Managing Director Michiel Munneke said on Friday as members of its international jury announced the 2013 winners of the nonprofit foundation's annual contest.

The competition highlights the world’s pre-eminent movers and shakers in the emerging field, with prizes spanning three categories: Online Short, Online Feature and Interactive Documentary.

Judges gathered at the World Press Photo office in Amsterdam over a period of six days earlier this year to view the 287 entries and discuss their respective merits.

“For the jury, the major challenge is that the field is changing almost hourly, so figuring out what the ‘standard’ is, is a very ephemeral effort,” said jury chair Keith W. Jenkins, who is also the supervising senior producer for multimedia at NPR. “You have to be able to articulate the specifics of what you’re looking for, but also be flexible and understand that it’s a process that’s evolving.”

Jenkins said that basic qualities of good journalism like integrity, narrative, voice and entertainment value still apply, but each year there are new developments “based on the technology, the platform and the storytelling intent of the people producing a particular work.”

World Press Photo’s Multimedia Competition is only in its third iteration this year and is separate from the long-running photojournalism contest, but the foundation's director, Muneke, said it’s an important field to highlight.

“Our ambition is to inspire photographers to move forward and explore new territories. We want to challenge them to tell stories in a different, compelling way,” he said. “Part of our mission is to encourage the highest professional standards in visual journalism and to support documentary storytelling in all its aspects. That’s why, amongst other initiatives, we started our multimedia contest."

The first place winner in each category receives a Golden Eye Award, in addition to a cash prize of 1,500 euros ($2,045). The organization will present the awards at a ceremony on April 27 in Amsterdam.

During the event, World Press Photo will unveil what it says is a ground-breaking research project to map the global emergence and development of multimedia in visual storytelling, developed by Dr. David Campbell and supported by FotografenFederatie, the Dutch Photographers Association.

For more information on the World Press Photo competition, visit www.worldpressphoto.org/2013-multimedia-contest or scroll down for a selection of winning images from the multimedia contest: