The number of “World of Warcraft” subscriptions dropped from 10 million to 7.1 million in the first three months of 2015, a record decline for a game that's known for its loyal fan base. But, after ten years, gamers appear to simply have run out of things to do.

What makes the drop, announced Wednesday in game-maker Blizzard's first quarter filing, especially odd is that it comes just after an uptick in subscriptions.

The “Warlords of Draenor” expansion pack released in November attracted nearly three millions subscriptions by offering new perks like letting veterans and noobies jump straight to level 90. Once they did, though, and experienced the rest of the game there might simply be no reason for them to hang around, and pay the $11.50 to $15 subscription price.

Investors don't seem too concerned. Shares of Activision Blizzard (ATVI:NASD) have not fallen since the earnings report, and Blizzard previously announced that price increases in select regions and “strong uptake of value added service” would maintain the game's value. That, and “Warcraft's” Patch 6.2, containing Tanaan Jungle and the Shipyard, is nearing live mode. It's expected to give players a plethora of new gameplay options.