The wrestling association WWE brought its one-month campaign with Susan G. Komen for the Cure to a close by donating $1 million to the breast cancer awareness and prevention organization.
At the kickoff of the campaign, WWE unveiled a pink middle rope that stayed on the edge of the squared-circle at every wrestling event through last night's huge tourney, called “RAW.” In the past four weeks all profits from WWE breast cancer awareness apparel and accessories related to wrestling icon John Cena were contributed to Komen.
In Charlotte, NC during Monday’s “RAW” live broadcast, the Cenation Leader himself gave a check from WWE Universe for the amount of $1 million to Eric Brinker, son of Susan G. Komen Founder/CEO Nancy G. Brinker, and Dorothy Jones, Vice President of Marketing for Susan G. Komen. In honor of the ceremony, WWE had over 100 breast cancer survivors, co-survivors and representatives in attendance to bring awareness to the “most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States,” according to WWE.com.
“I want to personally thank the WWE Universe for their overwhelming support of Susan G. Komen’s fight against breast cancer,” said Cena during the “RAW” broadcast. “I’m truly honored to lead WWE's charge to rise above cancer and help find a cure.”
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“Women everywhere will benefit from this extraordinary partnership, which has helped to reach millions of people, while raising funds for Komen's cutting-edge global research program,” said Vice President of Marketing for Susan G. Komen Dorothy Jones. “We are so grateful for WWE, and especially to John Cena and the WWE Superstars and Divas, for their enthusiastic support and friendship.”
WWE claims that it has generated 500 million impressions for Komen since beginning its campaign at Night of Champions in September. This massive number consists of 300 million impressions during TV broadcasts in the United States and 200 million global digital impressions.