They say that first impressions last, this can also apply to a website's look, speed and functionality. After all, who wants to keep visiting a website that's an eyesore, is not well-optimized and is confusing to use?

As a business, you must know which WordPress themes, plugins and website builders you can use to help you build a better website. Providing support for the widely used WordPress platform, these apps are specifically designed to help business owners create an effective and engaging digital presence to grow their brand.

But with thousands of themes, plugins and website builders available, picking one can be quite overwhelming.

To help you make a better, functional website, here's a list of 13 of the best WordPress themes, best WordPress page builders and best WordPress plugins you can take advantage of today.

1. Zion Builder

Screen Shot 2021-12-21 at 5 Zion Builder Photo: appsumo.com

If you’re new to going digital and looking for an easy-to-use website builder, you can’t go wrong with Zion Builder. Perfect for smaller agencies and web developers, Zion Builder lets you create a high-functioning and high-ranking website without any fuss. It’s also relatively fast and comes with advanced page-building tools without costing an arm and a leg.

2. WebSmith

Screen Shot 2021-12-21 at 5 WebSmith Photo: appsumo.com

Building a website can be tedious and time-consuming, let WebSmith simplify things for you. Using an intuitive drag-and-drop builder, this app lets you create an unlimited number of websites using hundreds of professionally-designed blocks. Best of all, buying the license grants you a lifetime deal, so it’s an affordable one-time payment.

3. Kopage Website Builder

Screen Shot 2021-12-21 at 5 Kopage Website Builder Photo: appsumo.com

If you’re on the hunt for an all-in-one, self-hosted web builder, then Kopage is perfect for you. Easy to use and fully compatible with plenty of web hosting platforms, this page builder is perfect for making professional websites, marketing campaigns, e-commerce sites, blogs and so much more.

4. Jemi

Screen Shot 2021-12-21 at 5 Jemi Photo: appsumo.com

If you’re an entrepreneur or content creator who wants to showcase your work online, then Jemi is what you need. Through Jemi, you can create an all-in-one website that showcases your portfolio, online store and bio in just a few minutes. This way, everything that potential clients will be looking for can be found on just one site.

5. Microthemer

Screen Shot 2021-12-21 at 5 Microthemer Photo: appsumo.com

If you’re someone who wants full control of how everything looks on your website, then the Microthemer is the perfect app for you. The solution to limiting WordPress templates, Microthemer lets you apply 150+ visual styling options on the page, helping you create the perfect stylish and responsive websites ever. Best of all, it utilizes point-and-click editing, so you can use it without any coding experience.

6. Themeix Membership

Screen Shot 2021-12-21 at 5 Themeix Membership Photo: appsumo.com

Looking for the perfect theme for your WordPress site? You might find it on Themeix. By subscribing to Themeix, you get access to hundreds of responsive, SEO-friendly themes for your site, regardless of whether it’s running on WordPress, Jekyll, Ghost or even HTML5. All themes are also developer-friendly and you can build unlimited websites.

7. Darklup

Screen Shot 2021-12-21 at 5 Darklup Photo: appsumo.com

If you’ve been using today’s social media apps, you probably know how useful dark mode is, especially for those who spend hours using our devices. Now, you can provide the same experience on your website with Darklup. With a single click, this plugin creates a soothing color combination to make a dark theme, which is perfect for night owls.

8. Gravitec

Screen Shot 2021-12-21 at 6 Gravitec Photo: appsumo.com

Finding visitors for your website is one thing, but getting them to come back is another. Luckily, Gravitec helps boost organic traffic and customer conversion by using customized and templated subscriber prompts. This way, you can grow your audience, keep site traffic flowing and not end up scaring away customers.

9. Link Whisper

Screen Shot 2021-12-21 at 7 Link Whisper Photo: appsumo.com

If you’re looking for a way to make it easier to build internal links, Link Whisper is perfect for your needs. If you run an SEO-focused website, running anchor texts and internal links is very important, so Link Whisper is here to streamline the process. This way, you can focus on writing and publishing content, while Link Whisper provides in-depth link building and reporting so you can rank better on Google.

10. CloudPages

Screen Shot 2021-12-21 at 6 CloudPages Photo: appsumo.com

Nobody wants a slow and unresponsive website, so try using CloudPages to ensure yours doesn’t run into the same problems. Using a pre-installed LSCache plugin, CloudPages manages all the complexities and infrastructure of website optimization to give you super-fast speeds without a high price point. This way, you spend less time fixing slow pages and more time growing your business.

11. WP Social

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A website without social media is like a car without seats. It works, but don’t expect good and comfortable performance. Luckily, WP Social solves all of that by helping you integrate social media right into your website. Easy to set up, this WordPress plugin maximizes the power of social media to expand your reach, while giving you the right tools so you can further customize your website.

12. WPFunnels

Screen Shot 2021-12-21 at 6 WPFunnels Photo: appsumo.com

Designing a sales funnel for any e-commerce store can be tricky. Not only does WPFunnels makes it quick and easy, it also ensures that it’s more functional. Through its drag-and-drop feature, WPFunnels lets you build an effective sales funnel so you can map out your sales journey and grow your business.

13. WP Scheduled Posts

Screen Shot 2021-12-21 at 6 WP Scheduled Posts Photo: appsumo.com

On days when you’re too busy to micromanage everything on your website, WP Scheduled Posts swoops in to save the day. Simple but effective, this WordPress plugin lets you plan out and schedule the content you plan to publish. This way, you can automate the process and free yourself from repetitive tasks that can stifle your productivity.