Apple (APPL) launched the iPhone 12 on Tuesday at its highly-anticipated Apple Event, showing off four new models with the iPhone 12 Mini, iPhone 12, iPhone Pro, and iPhone Pro Max.

The four models of the new iPhone 12 will range in price from $699 to $1099.

The Mini version of the phone will have a 5.42-inch display and a starting price of $699. It will be available in black, white, red, blue, and green. The iPhone Mini is expected to be available for preorder on Nov. 6, with retail sales available on Nov. 13.

A larger 6.1-inch iPhone 12 was also unveiled with a price tag of $799. It will be available in black, white, red, blue, and green. This model will also offer preorders on Oct. 16. The phone will be available for retail on Oct. 23.

Both the iPhone Mini and iPhone 6.1-inch have storage ranges from 64 to 256 GB.

Introduced by Apple was the 6.1-inch iPhone 12 Pro, which will include a telephoto lens with 4x optical zoom and LiDAR scanner for depth tracking. It will be offered in graphite, silver, gold, and pacific blue. Preorders for the phone will begin on Oct. 16, with full release set for Oct. 23.

Also released by Apple was the 6.7-inch iPhone 12 Pro Max. The phone will come in graphite, silver, gold, and pacific blue. Preorders will begin on Nov. 6, with retail release slated for Nov. 13.

The Pro and Pro Max iPhone 12s will have a storage range of 128 to 512 GB.

“This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said in a statement. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance.

"Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever,” he added.

The event also made way for another new product from the retailer with the HomePod Mini smart speaker.

Shares of Apple were trading at $120.64 as of 2:31 p.m. EDT, down $3.76 or 3.02%.

Apple iPhone 12 official image The Apple iPhone 12 is pictured in red. Photo: Apple