KEY POINTS

  • Tesla CEO Elon Musk revealed that Tesla’s distilled pure agave liquor “Teslaquila” is “good to go”
  • Musk gave the update on Twitter
  • The patent filed on Teslaquila had objections from Mexico

After a long gap, Tesla CEO Elon Musk is finally revealing new details about “Teslaquila.” Musk said the proposed distilled pure agave liquor from the electric car brand is “good to go.”

The beverage, planned as ancillary merchandise to Tesla brand was inspired by the popular Mexican drink. However, its launch was struck in patent-related issues. 

Musk dropped new details to his social media followers on Sunday. According to the Tesla exec, the drink is going through a few changes but will be released soon.

“Slight tweak to the glass needed & then it should be good to go,” Musk tweeted Sunday night.

The update on Teslaquila came when Musk was answering a Tesla Model 3 owner on Twitter who sought to know the status of Teslaquila. To his surprise Musk had an instant update. 

During the Twitter session, Musk also touched upon Boring Bricks and Boring Candy projects he used to discuss in the past. 

Recent reports suggest the Boring Company’s tunnel in Las Vegas will become commercially operational next year.

 While mentioning Boring Candy, Musk had a jovial dig at Berkshire Hathaway CEO Warren Buffett.

The idea from an April fool's joke 

Teslaquila was first floated by Musk as an April Fools’ Day Joke in 2017 where a photo tweeted showed him propped against a Model 3 car with Teslaquila bottles around him. 

Tesla then took the idea forward and filed a patent and showcased a mock-up bottle as a design idea. But Tesla’s branded drink move faced resistance from Mexico, from where the alcoholic beverage originates. For Mexico, the word “Tequila” is as dear as how Scotch whiskey is to Scotland.

Teslaquila’s U.S. trademark application was rejected because it clashed with an already registered name, Tesla Spirit. 

Mexico’s objections

On Oct. 12, 2018, Musk tweeted “Teslaquila coming soon” and posted “visual approximation” with the Tesla logo and a caption, “100 percent Puro de Agave.”

But Mexico’s Tequila Regulatory Council (CRT) argued that the “name ‘Teslaquila’ evokes the word Tequila ... (and) Tequila is a protected word.”

The CRT insists producers adhere to origin rules which mandate the spirit’s production must be in Mexican states of Guanajuato, Jalisco, Michoacan, and Tamaulipas, as one of the key requirements. 

Elon Musk, CEO of Tesla and SpaceX, poses on the red carpet as he arrives for the 43rd "Goldenes Lenkrad" (Golden Steering Wheel) awards on November 12, 2019 in Berlin Elon Musk, CEO of Tesla and SpaceX, poses on the red carpet as he arrives for the 43rd "Goldenes Lenkrad" (Golden Steering Wheel) awards on November 12, 2019 in Berlin Photo: AFP / Tobias SCHWARZ

The U.S. Patent and Trademark Office website also notified that Tesla applied for trademark “Teslaquila” as a “distilled agave liquor” and “distilled blue agave liquor.” 

Many high-end car brands are known to offer merchandise. Ferrari has luxury handbags and BMW offers performance golf balls. If Elon Musk’s new update is to be believed, an actual Teslaquila is very much on the way.