Shares of Hauppauge Digital Inc soared as much as 55 percent Friday, a day after the company said its products can now stream live TV over the internet for Apple products.

Shares of the company were up 41 percent at $4.28 in heavy volumes in morning trade on Nasdaq. They touched a high of $4.5 earlier in the session. About 12 million shares changed hands, more than 400 times their 10-day moving average volume.

Hauppauge said its WinTV-HVR TV tuner boards for PCs can stream live TV from a user's home over the Internet to the iPad, iPhone and iPod touch and any Apple Macintosh computer which supports a Safari web browser, with the help of the WinTV Extend feature.

The WinTV v7.2 application which will include the WinTV extend feature, that will provide this service, will be available directly from Hauppauge for $9.95.

(Reporting by Mansi Dutta in Bangalore; Editing by Unnikrishnan Nair)