Krispy Kreme is rewarding customers for getting their COVID-19 vaccine: a free glazed doughnut. The company will offer the deal to anyone who has a vaccine card (and occasionally those who don’t).

Krispy Kreme will give one free glazed donut per customer per day. The buyer just needs to show their official vaccination record card. Those taking two-dose vaccines only need to have their first dose completed.

The doughnut shop will only allow one per vaccination card, so if bringing a car full of vaccinated family members, make sure to show cards for each member of the family.

Since the company is giving out one free Krispy Kreme per customer per day, anyone can go back for more on a different day. The promotion lasts until Dec. 31, 2021, so someone could get a free donut a day for the rest of the year if they want.

What about all the customers who have decided not to get a vaccine? They’ll be able to receive some goodies too—but for a much more limited time.

“If you have made the personal decision to not receive the COVID vaccine, please visit us on Mondays, 3/29/21 – 5/24/21, to receive a free Original Glazed doughnut and a medium brewed coffee to get your week off to a good start,” the website says.

The offer is only available for in-shop or drive-thru purchases, not online ordering or delivery.

Many on Twitter reacted with delight—and criticism. While it seems like a great way to encourage people to get the COVID-19 vaccine, many viewed it as promoting obesity. Others were quick to point out that customers don’t have to get a free donut every single day, and an occasional treat won't make anyone obese.

Many companies are offering their own employees incentives to get vaccinated in the form of gift cards, stipends, free Lyft rides and paid time off. Target, Instacart and Kroger are among the major retailers offering perks. Krispy Kreme is among the first to offer a reward to vaccinated customers.

Donuts Krispy Kreme Doughnuts
A variety of doughnuts from Krispy Kreme are pictured. Courtesy of Krispy Kreme Doughnut Corp