How ‘Marketing Rockstars’ Eric Chambers and Branden Chambers are taking The Chambers Group Legacy into the New Digital Age and Beyond

When The Chambers Group launched in the mid-1970s, marketing battles were won on store shelves. For decades, the agency helped brands win there, with work spanning everything from the Clorox Bleach Pen to Go-Gurt. Eric Chambers and Branden Chambers grew up inside that world, learning firsthand what it takes to develop and successfully bring products to market.

Fifty years later, the battlefield has changed. Shelf space is costly, and marketing dollars are under greater pressure. According to Gartner's 2026 CMO Spend Survey, marketing budgets average just 7.8% of revenue, while73% of CMOs face high or greater growth expectations. At the same time, paid media consumes 31.4% of the average marketing budget, making where and how brands invest more critical than ever.

In other words, marketers have less money to work with and more pressure to show results, while paid distribution keeps taking a bigger bite. Eric and Branden's extensive experience working in the film and television business gave them another way of looking at that problem, one they brought into the family business as they built out its digital division. The Chambers Group has assembled a team of specialists across SEO, paid media, product design, content creation, website development and optimization, Amazon and more. Each team member is trained in The Chambers Group methodology, bringing those specialties together under one strategy to build stronger brands, accelerate growth and deliver measurable results for clients.

What Hollywood Taught Eric and Branden About Getting Work in Front of People

The Chambers brothers' entertainment careers include The Ultimate Gamer series for Spike TV, which they created, directed and produced, followed by Cheech & Chong's Animated Movie for 20th Century Fox in 2013. Eric and Branden co-directed and produced the film, the first Cheech & Chong feature together since 1984, while their father, Keith Chambers, also served as a producer.

What stayed with them from those years wasn't any one project so much as the importance of distribution. Making something people want to watch is one job. Getting it in front of them is another. "A great film with no distribution doesn't exist," Branden Chambers said in a statement. "A great brand without tested content for social and paid ads will fail."

That thinking became part of the digital operation the brothers built at The Chambers Group, alongside the consumer research and brand-building work Keith had spent decades developing.

"Our father, Keith Chambers, built this agency into a powerhouse through traditional marketing, working with brands like Clorox, 3M, Arm & Hammer, Hoffy, Yoplait and Trojan," Eric Chambers said. "When Branden and I came in and built the digital division, we didn't replace that foundation. We built on it. The credibility, the client relationships, the understanding of what makes a selling proposition remarkable, that was the asset. We brought the film and television production background, the algorithm expertise, the social media infrastructure."

Additionally, The Chambers Group created multiple brands in collaboration with the Hoffy company and its owners over 30+ years, generating the brand names, package design and marketing for Bill Bailey's premium packaged meats and Hoffy hot dogs, most notably the Hollywood Hot Dog brand, featured at the world-famous Pink's Hot Dog stand on Fairfax Ave. in Hollywood, CA. The Chambers Group has done similar naming, package design, and brand building work for Knott's Berry Farm, Lumineux, N1o1, Sparkletts, and Swiss Miss.

At the foundation of The Chambers Group's approach is Connectics™, a proprietary research and testing process developed to identify the messaging and emotional connections that resonate with target consumers and influence purchase decisions, before significant marketing dollars are spent.

A 1999 trademark application cites Connectics™' first commercial use as November 8, 1997, years before many of today's dominant digital marketing platforms existed.

Bryan Harpine, former director of Global New Products at Church & Dwight, worked with The Chambers Group's Connectics™ marketing and branding process in helping grow the ARM & HAMMER brand by $1 billion in sales.

"In working with The Chambers Group process, our new products grew in size from $10-$20 million to $50-$100 million," Harpine said. "The key was mining consumer desires for extraordinary benefits which set our products apart."

Of course, even the best testing process can't do much if the idea itself isn't strong. Across nearly 450 consumer packaged goods campaigns, NCSolutions found that creative accounted for nearly 50% of incremental sales, more than any other factor measured.

Branden Chambers has said The Chambers Group team has to be "creative as hell." That means working closely with each client to develop ideas and materials, then putting them through the Connectics™ process to identify what connects with consumers and turn that creativity into results.

Creative firepower has taken the agency well beyond corporate brands, too. In 2024, USA Today reported that it was working with more than 200 celebrities and influencers, including Tim McGraw, Alessandra Ambrosio, Mario Lopez and Diamond Dallas Page. Ambrosio's nickname for the brothers even made it into the headline: "marketing rockstars."

The Chambers Group team put together a social campaign for Alessandra with Lele Pons and Hannah Stocking, two of the biggest influencers in the world, which gained Alessandra over 500,000 new followers on Instagram in three days. Shortly after, The Chambers Group produced a video series documenting Victoria's Secret Angel Alessandra Ambrosio's journey back to the iconic Victoria's Secret runway, which became the most-viewed series on Instagram that year.

When Organic Reach Stopped Being Enough, Search and Paid Media Matter More

"Creativity gets people interested in you," Branden Chambers said. "But the algorithm is what gets you in front of them."

A social following only goes so far when platforms decide how much of that audience sees what you post. That's why The Chambers Group leans on SEO and AI Optimization for the long game, paid ads across Google, Meta and Amazon for more immediate reach, and organic content to optimize sales.

"Brands that only run paid ads see costs go up when they turn spend off," Eric Chambers said. "Brands that just invest in SEO and organic wait too long for results. The ones running all of them simultaneously are the ones seeing a 3X to 6X average ROI, which is what we deliver."

Sentant, a nationwide IT provider serving startups and venture capital firms, offers one example on the search side. According to performance data provided by The Chambers Group, a year of SEO work produced steady gains in rankings and organic traffic with no down month, eventually pushing Sentant to the No. 1 national spot for "IT services for startups."

"It's not just rankings and traffic; it's translated directly into closed business," Sentant CEO James Murphy said in a statement. "We're up 40% year over year, and I credit a huge part of that to the machine they've built for us."

The Chambers Group has a long history of new product development and product revitalization for major corporate brands and small to mid-sized businesses.

The agency is currently working with N1o1 and No2U executives to overhaul the brands' product lines, including renaming, redesigning and repositioning products across oral care, skincare and nutritional supplements. The brands are led by nitric oxide biochemist Dr. Nathan S. Bryan, a recognized leader in nitric oxide science and its applications for human health and performance.

Together, N1o1 and No2U offer an example of The Chambers Group's proven protocol for success. Over a full year of running Google, Meta and Amazon as one system, net revenue grew more than 46% while total ad spend increased by less than 13%. Net profit rose more than 90% year over year.

"Partnering with The Chambers Group has completely transformed our business," Dr. Bryan told OK! earlier this year. "Within just six months, they increased our business by 6X. The impact has been remarkable."

Of those channels, Amazon is where Branden Chambers sees the biggest missed opportunity. He says brands often treat it simply as a place to sell products, overlooking its value as an advertising platform where shoppers are already looking to buy. "Reach them with the right message and the right listing, and the conversion happens," he said.

The money moving onto the platform suggests marketers are catching on. EMARKETER expects Amazon's U.S. ad revenue to reach $56.71 billion in 2026, up 17.9% from a year earlier and growing faster than its forecasts for Meta and Google.

Artificial intelligence is another place those dollars are going. Gartner says CMOs now put an average of 15.3% of their marketing budgets toward AI, even though 70% acknowledge their internal processes aren't mature enough to scale it.

For The Chambers Group, keeping up with AI means the testing has to keep changing too. "Our Connectics™ testing and research process is continuously evolving in order to stay out ahead of the quickly evolving marketplace and AI," Eric said.

The same goes for the platforms themselves, which rarely hold still for long. "Algorithms are not set in stone; they change frequently," he added. "We use algorithms to our advantage. Whenever they make a new algorithm, we see it as an opportunity."

More than 50 years after Keith Chambers was designing packages for store shelves, that same instinct for building brands that connect and sell remains at the heart of The Chambers Group. Today, Eric Chambers, Branden Chambers, and their team are creating and refreshing products, naming and positioning brands, and shaping how they compete in the marketplace, carrying forward a proven legacy while continually evolving it to generate remarkable results for clients.