Kroger has fallen victim to a bitcoin hoax as the grocery store denies ever having accepted the popular cryptocurrency, Reuters reported.

"This morning a press release was fraudulently issued claiming to be The Kroger Co that falsely stated the organization will begin to accept Bitcoin Cash. This communication was fraudulent and is unfounded and should be disregarded," a company spokesperson said in a statement. 

This marks the second time since September where a major retailer fell victim to a crypto-related hoax when Walmart denied accepting the cryptocurrency Litecoin. 

Cryptocurrency has grown to be very popular in the eyes of investors who are looking to make money in more ways than just investing in the stock market as many of them will argue crypto will be part of the future and its value will only increase over time. Critics of crypto platforms will say they are rife with fraud, scams, and abuse and the federal government should impose regulations and consumer protections. 

Bitcoin is currently trading at $60,883.81