London's renowned Claridge's Hotel has a new designer this year for creating their iconic Christmas Tree. The luxury hotel has announced that Lanvin's Alber Elbaz will be designing this year's dazzling centerpiece that will be displayed at the main lobby of the hotel.

For the past two consecutive years, the Christmas centerpiece was designed by ex-Dior Creative Director, John Galliano.

The concept of the Christmas Tree decoration is to create an installation that carries the spirit of Lanvin, an infusion of tradition and modernity at the same time. The tree is to emanate and bring heartwarming joy to all who work and stay as guests at Claridge's hotel: It's my way to wish them a very Merry Christmas, said Elbaz about the planned theme for the 2011 Christmas Tree creation.

Last year, Galliano worked on an underwater fantasy theme with mixed pink corals, seahorses, anemones and jellyfish, all glinting like gem stones, swimming amidst the silver leaves settings. In 2009, the theme of a frozen tree had turned into a massive holiday sensation.

We are thrilled to welcome Mr. Elbaz this year to spread the Christmas magic in our iconic lobby. It is simply wonderful to see this talented designer decorate the tree in his whimsical style. The House of Lanvin and Claridge's are synonymous with longstanding tradition and timeless glamour, and we are sure to bring the Christmas magic alive this festive season, Thomas Kochs, Claridge's General Manager stated about the new collaboration.

The Claridge's Christmas Tree has long been a holiday sensation, drawing visitors and Londoners alike to marvel at its magnificent design.

The Christmas tree will be unveiled in the lobby of the hotel on Nov. 22, 2011, and will be on display till Jan. 2, 2012.