Mother's Day Sales 2014: Flowers
A survey on Mother's Day spending indicates two-thirds of shoppers will be buying floral gifts. Reuters

Moms will be celebrated and showered with gifts to the (combined) tune of nearly $20 billion in the U.S. this Mother’s Day, according to new data, but that doesn’t mean you can’t save some dough by taking advantage of an assortment of great Mother's Day sales.

A Mother’s Day spending survey conducted by the National Retail Federation reported that total spending for the 2014 Mother's Day holiday is expected to reach $19.9 billion.

The NRF said individual shoppers will spend an average of $162.94 this year, down from last year’s forecast of $168.94. The NRF's president and CEO, Matthew Shay, said average spending per household for this year's holiday will likely decline because consumers are buying more practical gifts than costly electronic devices like tablets, smartphones and cameras this year.

Sales of flowers are expected to hit $2.3 billion, with more than two-thirds of all consumers likely to shop for floral gifts this Mother's Day. Other popular items will likely include gift cards, spring apparel, accessories, books, CDs, housewares, gardening tools, personal experience gifts, jewelry and outings. Vice President Howard Schaffer told Go Banking Rates that one survey found that shoppers plan to spend even more carefully on their moms this year than last year, with many individual budgets set at $50 or less.

“There are deals out there to accommodate this price range,” he added. “Just look online for deals and coupons before you buy.”

So, for those looking to save a penny on last-minute gifts or those seeking destinations to discount-shop at with Mom on Sunday, here are some deals and sales happening this Mother’s Day weekend.


1800Flowers: 20% off sitewide, including Mother’s Day gifts and flowers using coupon code “MTHR20”

FTD Flowers & Gifts: 20% off Mother’s Day flowers and gifts through May 11

ProFlowers: 20% off orders of $29 or more sitewide, when entering site through this link courtesy of RetailMeNot

Teleflora: 25% off sitewide, using coupon code “RMN25”


Bath & Body Works: 25% off purchases using coupon code “SPRINGTREAT”

Edible Arrangements: $5 off sitewide, using coupon code “MAPC1212”

Elizabeth Arden: Free shipping and free eight-piece deluxe gift with purchase, using coupon code “SWEET”

Jelly Belly: 15% off everything, using coupon code “MOMSDAY14” 20% off sitewide, using coupon code “OFFERS20” through May 11

Things Remembered: $5 off $25 sitewide, using coupon code “GV6W”


West Elm: 20% off Mother's Day gifts

Williams-Sonoma: 20% off select baking mixes for a limited time


Aldo: 25% off sandals through May 11

Ann Taylor: 40% off sale items

ASOS: 20% off select summer styles

Avenue: $25 off purchases of $100 or more using coupon code “AV141308”

Cole Haan: 50% off handbags and wallets and 30% off select women's sandals using coupon code “LOVEMOM”

Express: 40% off everything in stores and online, through May 11

Gap: 30% off entire purchase, online only, using coupon code “TREAT”

JCPenney: 15% off sitewide, using coupon code “FUNDEAL”

Jonathan Adler: 20% off bags, scarves and more, using coupon code “HEYMOM” through May 11

Kmart: 10% off purchases of $75 or more, using coupon code “KMART10PSAVINGS”

Kohl's: $10 off purchases of $30 or more, using coupon code “TENOFF30”; 15% off using coupon code “CELEBRATE”

Macy's: 25% off regular, sale, and clearance items, using coupon code “MOM”

Neiman Marcus: Up to 40% off apparel, shoes and jewelry, through May 13

New York & Company: Buy-one-get-one-50% off everything in the sore; 30% off online, using coupon code “3613”

Old Navy: Up to 30% off, using Old Navy Coupon of the Day code. See website for details

Sears: 15% off, using coupon code “MOM15”

Tibi: 20% off sale styles for a limited time