KEY POINTS

  • New Zealand's latest government video ad has garnered attention for its candid use of "porn actors" to deliver a message involving young teenagers and their use of the internet
  • The video was released as part of NZ's "Keep It Real Online" series, which helps parents and caregivers tackle tricky issues with children 
  • New Zealand has been lauded for commissioning PSAs that use humor to spread awareness for a serious message

New Zealand’s latest government TV ad reportedly deployed nude “porn actors” to help tackle tricky subjects involving young teenagers.

As part of a series of public service announcements that use humor to spread awareness on important issues, a recent advertisement from the New Zealand government is addressing how teenagers look to pornography to learn about sex.

The short TV ad, which recently also attracted massive social media attention, tackled sensitive issues such as the difference between real, sexual relationships and what is often seen online.

The latest video for the “Keep It Real Online” series follows adult-film actors Sue and Derek, who turn up naked at the front door of a family's home to teach a young boy some life lessons.

In the video, the stunned mother, played by comedian Justine Smith, is told by the adult film actors that her son has been watching sensitive clips “on his laptop, iPad, Playstation, his phone, your phone (and) Smart TV projector.”

“We usually perform for adults but your son’s just a kid,” Sue tells the mother in the video. “He might not know how relationships actually work.”

While Derek helps his co-star explain this unlikely surprise, the woman’s son eventually enters the room holding a laptop and a bowl. The guilty son then drops the bowl, while keeping ahold of his device, upon realizing who turned up at his door.

His mother then tells herself that it’s time to have a chat with her son and address what is often perceived as a sensitive issue.

Meanwhile, this isn’t the first time that the New Zealand government has used satirical film styles to send a serious message.

In fact, a drunk-driving public service announcement, where a young man imagines conversations with a “ghost” friend after a car accident, has been lauded as the most popular ad yet.

Another notable video sees film director named Taika Waititi satirically urging New Zealanders to support the now-global cause on racism, The Guardian reported.

“Kiwi humor sort of comes from late-night chats round a table, either in the kitchen, pub, or garage,” James Nokise, NZ’s award-winning comedian, shared. “It’s why we can come across to foreigners as either dry, too casual, or occasionally harsh … we’re small enough that we’ve managed to take the kind of intimate family humor and apply it to the whole country.”

Meanwhile, for the “Keep It Real Online” series, social issues such as cyberbullying, pedophilia/grooming and other violent content are highlighted in their video ads. Their slew of short videos are aimed to encourage parents to “stay cool, calm and collected” when it comes to addressing tricky conversations with children as being a parent or caregiver in the digital age can often pose a challenging feat.

“Parents should feel confident when dealing with these issues… at the end of the day, they’re the best person to keep their child safe,” Hilary Ngan Kee, a spokesperson for the advertising agency Motion Sickness, said in a statement.

“You don’t need to have all the answers, but supporting your child and giving that ‘adult’ guidance as they navigate the choppy waters of the online world will really make a difference” she continued.

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increased screen time and decreased phsyical activity in children during the pandemic mojzagrebinfo, Pixabay