Online-shopping website has come under fire once again, this time for trying to sell its "plus-size tights' using thin models and making them stretch the tights over their entire bodies. The website drew criticism and was slammed for the way it advertised its "plus-sized tights" using straight-size models. The company, in one of its ad campaigns, displayed a range of pictures of thin women in various poses to show how stretchy and big the tights are.

According to a report in the People Bodies, the online retailer sold products manufactured in China to customers in America at really cheap rates. The company sells the “plus-size” for just $2. It features hundreds of different stores and an array of products from all over the world; right from fashion accessories, gadgets to shoes, clothing and toys.

In the advertisement, one picture showed a thin woman stretching the tights over her hands while another picture showed a model with both her legs in just one pantyhose leg, according to various reports. In one of the images, a model seems to be saying “peek-a-boo” as she stretched the tights up to her face.

Twitter users criticized the company with one user tweeting: “This ad is truly distasteful. It’s another example of body shaming.”

Another user, Jill Mencke wrote, “Demonizing women for having bigger bodies is no way to sell clothing.”

Many others also criticized the way the company advertised the plus-size product while demeaning women for being on the heavier side.

This is not the first time the company is facing trouble for its marketing strategies. The online outlet was criticised in the past for its business model, which promotes cheap items shipped from Chinese manufacturers, reported

Similaly in June, the online shopping website Amazon was condemned by the users when the retailer Arrive Guide allegedly showed a slim model advertising plus-size leggings by wearing it in such a way that both her legs could easily fit in one leg of the clothing.

Facebook user Betsy Abel from Maryland, Massachusetts, showed her anger towards the United States branch of the Amazon online retailer in her post. The adverts were removed from the website later.

Similarly, Forever 21 drew ire for using ‘average’ models for their Forever 21 Plus line in 2016.