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Easyjet rapped over misleading ads

The Advertising Standards Authority (ASA) has said that budget airline easyJet broke advertising rules by increasing its fares after advertising a 25 per cent discount on its routes.

Microsoft to test new measure of Web ads

Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc. Microsoft's Engagement Mapping is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online. Instead, it attempts to take into account all the Internet interactions that lead a consumer to buy a pro...

Microsoft and Viacom Enter $500 mln Deal

Viacom announced a 5 year alliance with the world's largest software company on Wednesday, giving the content created significant online reach.

Merrill takes bull by horns with ad campaign

Merrill Lynch is resorting to its trademark bull logo to convince the world it is in good shape, despite taking its biggest quarterly loss ever.

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Revenue Science offers behavioral ads in Japan

Privately held Revenue Science will offer behaviorally targeted advertising services on Internet-browsing cell phones in Japan, entering a new field for sending commercials based on a consumer's Web habits.

Google offers unified approach to interactive ads

Google Inc said on Tuesday it is testing a new interactive service that lets advertisers measure users' responses in advanced ways using video or images on Google's vast base of affiliated Web sites.

PluggedIn: Get ready for ads on your mobile phone

Your mobile phone may be one of the last spots around that's relatively free of advertising -- but not for long.

AT&T plans edgy wireless ad campaign

AT&T Inc said on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless.

In-game advertising company adopts TV ad model

Double Fusion, a private company that connects advertisers and video game publishers, rolls out new technology on Tuesday to allow advertisers to mount last-minute ad campaigns in games the same way they use spot TV ads.

HP launches ad campaign to boost printers

Hewlett-Packard Co said on Monday it is launching a $300 million marketing campaign to promote Web-based printing services as it seeks new uses for printers, the company's most-profitable business.

TV, radio look for record ad money in U.S. election

The presidential election is 14 months away and with as many as 17 candidates now running, U.S. television and radio broadcasters are elated at the prospect of billions more in advertising dollars.

Facebook devising new advertising system: report

Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.

Countrywide ads tout safety amid report of layoffs

Countrywide Financial Corp on Monday ran advertisements seeking to reassure customers it's safe to do business with the company, while a published report said the largest U.S. mortgage lender has begun layoffs to help cope with a credit crunch.

Microsoft to test ad-supported version of Works

Microsoft Corp. said on Wednesday it will offer a free, advertising-supported version of its basic productivity software, Microsoft Works, as part of a test program with computers manufacturers.

Elevator display ads move to the suburbs

Those digital screens in office building elevators that run advertisements, weather updates and entertainment news will soon appear in the lobbies and atriums of suburban office parks.

Yahoo Unifies Ad Sales; Key Exec Leaves

Yahoo Inc. is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of executive departures.

Google May Extend Ads into Video Games

Google Inc. (Nasdaq: GOOG) is in talks to acquire video game advertising firm Adscape Media Inc, seeking to expand the search titan's advertising platform beyond traditional but lucrative Internet offerings.

Yahoo Connects Advertisers to Mobile Users

Search leader Yahoo Inc. announced on Wednesday that it is expanding its mobile search services to include sponsored search results, connecting its advertisers directly with mobile users.

Heavy Gamers Feel In-Game Ads 'Inevitable'

Consumers who play video-games at least 16 hours a week embrace in-game advertising more than those who play less, a study released on Wednesday shows, with some believing advertisements will become a main-stay in games in the future.

Intel, Omnicom to Bring Internet Ads to TV

Intel Omnicom Media Group have partnered to bring Internet-Delivered Ads to TVs.

Japan Firms Launch Ad Service for Podcasts

Dentsu Inc., Japan's largest adverising conglomerate, and CCI (Cyber Communications Inc.) announced Friday that they will start an audio ad streaming service for Apple iPod Podcast contents.