The Advertising Standards Authority (ASA) has said that budget airline easyJet broke advertising rules by increasing its fares after advertising a 25 per cent discount on its routes.

The airline advertised its Early Easter Sale in which customers could get up to 25 per cent off all seats on all flights between 14 March and 30 June this year.

While easyJet did offer 10-25 per cent discounts on all of its seats as promised, the airline increased prices so much in some cases that flyers would have got a better deal buying their tickets before the special offer began.

EasyJet responded saying that tickets usually began at the lowest price but increased as the day of departure draws nearer.

The ASA said, We considered that, because the ad stated Up to 25% off Every seat, every route, every day, most customers would expect fares to be cheaper than if they had booked tickets in the period immediately before the promotion began on every seat, every route, every day, for the whole of the promotional period. Because that was not the case we concluded that the ad was misleading.

The ASA have ruled that easyJet are not to make the same claim again in their advertising unless they make it clear that prices could increase for flights.