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Shares of Apple Inc. rose more than 4 percent to an all-time high on Thursday as investors bet on strong demand for its media-playing iPhone and speculation mounted over plans to sell the device in Europe.

Apple, Inc.'s (NASDAQ: AAPL) new iPhone could deliver a 55 percent profit for every phone sold according to new findings by market research firm, iSuppli.

European share indexes ticked higher early on Wednesday, helped by the hotel sector, but investors were awaiting fresh direction ahead of two rate decisions later in the week and with U.S. markets closed for the Independence Day holiday.

Apple Inc.'s (NASDAQ: AAPL) new iPhone could deliver a 55 percent return for every phone sold according to new findings conducted by market research firm, iSuppli.

Stocks gained in a holiday-shortened session on Tuesday, lifted by fresh takeover talk and after a report suggesting Apple Inc. will generate fat profit margins on its iPhone.

The most expensive iPhone model could deliver profit margins of more than 55 percent for Apple Inc., according to iSuppli, which examined the components of the widely anticipated device.

AT&T Inc said on Monday delays in activating service for customers of Apple Inc iPhone had been mostly resolved after the wireless company worked out the problems on a case-by-case basis.

Stock index futures rose on Monday, boosted by takeover news in the telecommunications sector and before a report on manufacturing activity that could give clues on the outlook for profits.

Apple Inc.old about 525,000 iPhones at Apple and AT&T Inc. stores in the first weekend since its June 29 launch, the Los Angeles Times reported on Monday, citing an analyst.

About 2 percent of people who bought the keenly-awaited iPhone, launched on Friday by Apple Inc., have been experiencing delays in activating their service, a person familiar with the matter said on Sunday.

It took Apple Inc. more than six months to build the iPhone but curious gadget fanatics needed only minutes to tear one apart.

Thousands of U.S. gadget fans flocked to stores on Friday to be the first buyers of Apple's iPhone, a music-playing and Web-browsing device expected to shake up the mobile industry.

Shares of Apple Inc. and AT&T Inc. firmed more than 1 percent on Friday ahead of the release of the iPhone, amid expectations of growing demand for advanced, multi-feature wireless devices.

Apple Inc.'s iPhone hits store shelves on Friday in a consumer spectacle that has whipped gadget fans into a frenzy over a device that challenges business as usual in the mobile phone industry.

Apple Inc. Chief Executive Steve Jobs said on Thursday he is not too worried that its new iPhone mobile telephone will dampen sales of the popular iPod music and video players.

Stocks rose on Wednesday as investors snapped up beaten-down shares after a three-day slide and a nearly 2 percent jump in oil prices boosted demand for energy companies.

Apple Inc. (NASDAQ: AAPL) and AT&T (NYSE: T)announced on Tuesday three new service plans for the much anticipated iPhone, ranging from $59.99 to $99.99.

Apple Inc. and AT&T Inc. said on Tuesday they will offer three price plans, starting at $59.99 per month, for the widely anticipated iPhone that is set to go on sale this week.

Big expectations could give way to a flop if the device doesn't capture the mass market.

AT&T Inc. said on Thursday it has hired 2,000 temporary store workers to handle its much-hyped introduction of the iPhone, the first cell phone from iPod music player maker Apple Inc.

Apple Inc.'s widely anticipated music- and video-playing iPhone will allow subscribers to wirelessly stream material from Google Inc.'s popular video-sharing site YouTube, Apple said on Wednesday.