Not to be outdone by Amazon, Target (TGT) has launched its own two-day Deal Days sales event that coincides with Prime Day on Oct. 13 and 14.

Target’s Deal Days will feature discounts on “hundreds of thousands” of products, which it said is more than double the deals it offered last year. Discounts will occur in its electronics, home, essentials, toys, beauty, and other product categories.

The retailer is offering all sales items for drive-up and order pickup or same-day delivery with Shipt. To compete with Amazon, Target touted that no membership fee required for one-hour pickup of orders.

Target encourages customers to sign up for its Target Circle loyalty program to access all the deals, which it said will be promoted on both days of the sales events. By offering the same sales for both days of Deal Days, Target said it is an effort to give consumers more time to shop – a key factor during the coronavirus pandemic.

Those who would rather shop before then can also get in on the fun, as the company will start rolling out the savings on many items as early as Saturday on its website.

In addition, Target plans to make it easier than ever for shoppers to get items for the best price they can find. The company said it will also extend its Price Match Guarantee beyond 14 days. From Nov. 1 to Dec. 24, shoppers can require a price adjustment of any item advertised as a Black Friday deal somewhere else.

“This year, in a holiday season unlike any other, we know it's more important than ever for our guests to get great deals in a convenient and safe shopping environment,” Christina Hennington, executive vice president and chief merchandising officer at Target, said in a statement.

“By kicking off our holiday deals earlier than ever, offering Black Friday pricing throughout the full month of November and extending our Price Match Guarantee, we're letting guests know they don't need to wait or face the crowds to get the best deals, all with no membership fees required,” she added.

Due to the safety concerns of the pandemic, Target is offering deals earlier than it has ever done before to keep crowds down in stores and is discounting items online to promote shopping from home. It will also offer its Black Friday saving throughout the entire month of November. Weeklong discounts and digital deals will begin Nov. 1.

Target will also be closed on Thanksgiving Day for 2020.

Shares of Target were trading at $158.09 as of 3:03 p.m. EDT, up $1.63 or 1.04%.

Shoppers exit a Target store with their purchases in Fairfax
Shoppers exit a Target store with their purchases in Fairfax, Virginia, on Feb. 4, 2010. REUTERS