360 Degree Branding
This is the marketing or advertising of any product through print media, radio, and TV, alongside any possible platforms like social media.
360-Degree Branding Details
A marketing strategy that includes a holistic approach to directly hit the audience is called a 360-degree branding effort. While engendering to put the brand in a visible position for the consumer, 360-degree branding aims to create a distinctive customer-centric philosophy that anticipates their needs.
360-degree branding puts the brand in front of the consumer at all times, and a business can use this method when products or services are fairly new. Creating your brand's identity dictates that interactions with the customer are on four levels, these levels include:
Verbal: Includes tone of voice, company message, and brand naming in an original or unique language that consumers can identify with.
Interactive: Includes navigation icons, user-generated social content, and behavior icons.
Sensory: Includes tastes, sounds, lighting, smells, touch textures, and gestures associated with the brand.
Visual: Includes your brand logo, photography, iconography, patterns topography, or color palette that users associate your brand with.
For your 360-degree branding to accommodate elements like email, print, broadcast, phone, or social media, there must be a combination of integrated marketing and web 2.0 usages.
Real-World Example of 360-Degree Branding
If a business cannot table a brand reputation among its audience, it won't achieve synergy between their real market perceived outcomes and their strategic intentions. A classic example of such a case is Nike's "Just Do It" branding campaign, which not only diluted the market drive but was used by anti-exploitation groups.
According to premium quality stereo equipment Maker Bang & Olufsen, imaging or even the product itself isn't sufficient without the entire brand story. Advertising doesn't complete 360-degree branding if there's no brand story, a philosophy that prompts consumers to get involved with it. With a fascinating and solid brand philosophy, 360-degree branding can cover all disciplines, media channels and grow in every pertinent direction.
Technology has given consumers new ways to interact or communicate with brands, and this driving force is changing the concept of brand identity. What used to be only seen can now be felt through touch screens, affirmed through customer care experiences, expressed through user-generated content, and lived with all-encompassing VR technology.
Significance of 360-Degree Branding
In a content-rich and social media-oriented marketing environment, successful advertising demands that you employ 360-degree branding. Your brand must expand its reach in this multidimensional approach, going beyond traditional branding guidelines to include your business's tangible and intangible elements.
Before enhancing your offering or defined brand within the designated market, consider the following critical points:
Value: What value does your brand add to the consumer, or which of its attributes define what your enterprise stands for? Are there characteristics that your business seeks in its employees, or does your brand communicate views about the physical or online community you're seeking to address?
Consumer: Who is your target customer, and how is your description of consumer demographics, past activities, or psychographics? Are there marketing personas or influencers for whom you're creating the branding content?
Competition: A consideration of your existing and direct competitors will consist of businesses that offer the same products, services or serve the same consumer segment. These may include mass marketers, e-retailers, or local vendors that operate in different locations.
Assessing brand elements will have your message maintain consistency and cross-platform value, and in today's fluent communication world, your 360-degree branding can take on a life of its own.
Types of 360-Degree Branding
There are five stages to 360-degree branding: brand positioning, strategic thinking, marketing analytics, brand plans, and marketing execution. The best brands have strong capabilities of forming meaningful and lasting connections between the product and its consumers.
In thinking strategically, you'll be able to map out a range of intersecting decision trees by asking questions of the brand's core strength, competitive situation, and consumer strategy or engagement. Brand positioning involves what your product or service serves or what it stands for, which can be accomplished with a brand positioning statement. This narrows the target to consumers most capable of identifying and accepting the brand, creating a balance between your offering's emotional and functional benefits.
Getting everyone on the same page is vital to 360-degree branding, and brand plans force you to consider how to creatively and distinctively allocate limited resources for driving the highest return. Marketing execution delivers the brand story, satisfying short-term needs for the business while expressing the big idea that builds your brand's long-term reputation. Creative brand marketing executions will strategically win over consumers, moving them to act, think, or feel a bonding with your brand.