A natural and involuntary understanding or liking towards something. It can also be defined as natural chemistry or a relationship between two things. Synonyms of affinity are empathy, harmony, and rapport.
We all have things that we've liked ever since we were young, like favorite food, favorite TV shows, favorite aunts or uncles, and best friends. This natural liking towards such things is involuntary and can't be explained.
Affinity is a type of unconditional love for something that you admire and value from the bottom of your heart. When you have an affinity towards something, it shows that you understand it, and you get along with it. This can be seen in relationships like marriages and also friendships whereby the partners have a good understanding. Affinity shows that the chemistry between two people or between a person and something is powerful and hard to break apart.
In business, affinity can apply to strong relationships among partners or associates that work together or have had multiple deals before. Some companies just simply relate better to each other. There might also be instances where some customers prefer retail stores to others because they like the way they operate and the quality of services they provide. This shows that affinity is more or less your preference of something over another, and you can't change that because that's just what you like.
Example of Affinity
Every person has things that they have loved since they were born, and they can't explain why. Let's say that you were around five years old when you first watched a live football game with your dad. The game gave you thrills and chills that you had never experienced before, and since that day, you have been hooked to the sport. You discovered your favorite football team when you were around ten years old, which got you even deeper into the sport.
From the day you first watched a football game, you have never stopped loving it, and the older you get, the more you like it. No other sport gives you the adrenaline rush that football gives you, and you can't explain why. Other people might enjoy it but not as much as you do, you developed a strong passion for football. This shows that your affinity for football is unbreakable since that's just what you love, and no other sport can fill that void.
The love for football shows that you have a very high affinity for it, and you can't seem to shake off that feeling. When you have an affinity for something, you like it unconditionally and freely because that is what your heart prefers. Therefore, we can say that affinity is a strong feeling of attraction towards something that you like unconditionally. It's the same situation when it comes to business; service providers suit your needs more than others, or maybe you just like them without reason; that is what we call affinity.
Significance of Affinity
Our affinity towards the things we love is the components that make us who we are and, more importantly, what makes us unique. Different people have different preferences and views towards particular things or topics. This preference for something among individuals is what affinity is all about. Without affinity, we wouldn't have favorites, and everything would be average since nothing would stand out.
Affinity in business is what makes your business have loyal customers who prefer your services over your competitors. It is the same thing that makes your market grow as the customers spread your reputation to others who have the same kind of taste. Apart from business, affinity is the main reason you can make friends because you have the same kind of preferences; therefore, you understand each other better. Affinity is the primary feature that makes us who we are.