a publication or page designed to help buyers make purchase decisions. A buyer's guide is easy to read and simplifies the purchasing process by offering vital information.
How a Buyer's Guide Works
Knowing the facts about every item or product you want to buy helps you make an educated purchase. When you have access to a page or document that features useful information about specific products or services, the seller puts the power in your hands to decide whether or not to purchase. To understand how a buyer's guide works, you need to know what it features.
Businesses create buyer's guides because they understand that you are not just a browser but also a person who wants real product facts before spending your money. So, buyer's guides hold valuable content that is informational and beneficial to your product search. The information you will find in a buyer's guide will mostly include product specifications, pros and cons, comparisons of other similar products, and even customer testimonials.
The purpose behind every buyer's guide is to inspire you as a customer to read and to buy the best product available. To be clear, this means that when you read a buyer's guide, you are reading an unbiased informational catalog. Essentially, a buyer's guide:
- Tells you the facts about a product.
- Provides reassurance that a product is right for you.
- Shows you better alternatives if available.
Real-World Example of a Buyer's Guide
You now know what a buyer's guide is and how it works, and there is a chance that you remember seeing one before. As a business owner, you can use a buyer's guide for any business or product you wish to offer to customers. Similarly, you can find a buyer's guide for almost anything you want to purchase. An excellent example of a buyer's guide is a microwave buyer's guide.
Let us use ABT appliance's microwave buyer's guide as an example. In this buyer's guide, you will find pictures of microwave appliances with their features, prices, and different ratings by other customers. However, before you get a chance to view and compare the different microwaves, you'll find information on what to consider before making a purchase decision. Let us call this the "what to consider" area.
In this guide, the manufacturer suggests considering the type, size, specifications, features, purpose of purchase (domestic or commercial use), and of course, price before purchasing your microwave. Once you have thought about your preferences and read the guide, you will find it easier to choose from the available microwaves for sale.
Buyer's Guide vs. Product Review
Product reviews show people's experience with a brand or product. It's where customers give an opinion about a product based on experience, which can be positive or negative. A positive review shows satisfaction in the product's quality, while bad experiences generate negative customer reviews.
On the flip side, buying guides help you identify the right product to purchase by showing you different products and their features. The vital information in a buyer's guide enables you to make informed purchasing decisions.