Walmart's Virtual Summer Camp For Kids Features Celeberties Like LeBron James, Drew Barrymore

Walmart (WMT) is making sure that kids still get the opportunity to participate in summer camp despite the coronavirus shutting down virtually all summer activities.

Through its Camp by Walmart, the retail giant will offer a virtual camp that is being led by a star-studded lineup. Walmart has tapped Drew Barrymore, Neil Patrick Harris, LeBron James, Idina Menzel, and Todd Oldham to hold a series of summer activities just for kids.

The online summer camp will have teaching sessions on everything from arts and crafts to fitness. The camp starts on Wednesday and offers 50 camp activities with 200 more to come for free through the Walmart app.

Drew Barrymore will hold “The Great Family Challenge that will include family-bonding activities, including makeup tutorials. LeBron James will lead a mental and physical activity program through "I Promise School" educators, while Neil Patrick Harris will kick off the program as head camp counselor. Idina Menzel will teach singing, and Todd Oldham will create arts, crafts, and fashion projects.

Access to Camp by Walmart requires downloading the Walmart app or updating the existing Walmart app and finding the program under the services tab.

Camp by Walmart was created in partnership with family experience company, CAMP, and is being powered by interactive video platform, eko.

In addition to the summer camp, Walmart will set up 160 movie theaters in its store parking lots to offer 320 movie showings amid the coronavirus pandemic. Walmart said the showings will include hit movies, special appearances from filmmakers and celebrities, and concessions that will be delivered directly to vehicles.

To provide the experience to its customers, Walmart has partnered with Tribeca Enterprises. The tour will run through October.

Shares of Walmart were trading at $118.72 as of 1:28 p.m. ET, down $0.49 or 0.41%.