Google's YouTube video-sharing website is in talks with Hollywood movie studios over a global pay-as-you-go video service that could be launched by the end of the year, the Financial Times reported on Monday.

Citing people with knowledge of the situation, the newspaper said the new service is likely to first launch in the United States, followed by other countries over time.

Google and YouTube talked about how many people they could steer to this ... it's a huge number, the newspaper quoted an executive with knowledge of the plans as saying.

Viewers would stream films on the site and pay about $5 for newer titles, the FT article said.

The films would become available at the same time as their release on DVD and on Apple's iTunes store and, it added.

The paper said negotiations have been ongoing for months, but have taken on a new urgency in recent weeks as Apple is expected this week to unveil developments to its TV service.