“Republicans’ Rumble,” read Snapchat’s title to its “Live Story” for Wednesday night's GOP presidential debate. But besides curated collections of photos and videos of the Republican presidential contenders, there were three other feeds vying for eyes Wednesday evening -- all centered around another arena: sports.
Fall sports season is in full gear. While the third Republican debate aired on CNBC, Fox -- the home of the first Republican debate in April -- aired Game 2 of the World Series. Meanwhile, the National Basketball Association season has started and Wednesday’s games included the New York Knicks vs. Milwaukee Bucks.
— GoogleTrends (@GoogleTrends) October 29, 2015
Before the start of the main debate and the first World Series pitch at 8 p.m. EDT, search traffic on Google about the GOP debate led 27 out of 50 states compared to the World Series. Not surprisingly, the Mets and Royals' home states -- New York and Missouri -- favored the World Series; so did California, Nevada, New Mexico, Texas and Pennsylvania. Even Iowa and New Hampshire, which will host the first 2016 voting, skewed to the World Series.
As the debate dragged on, more states transitioned to searching for more information about the World Series versus the GOP debate, with 21 states hanging on to the debate conversation. Google declined to disclose specifics on the overall search traffic numbers.
Yet it was the debate that ruled on Twitter. Over the last 24 hours, 322,000 tweets with the #GOPDebate were sent. Between 9 and 10 p.m. EDT Wednesday, approximately 196,000 tweets were posted, according to data from social analytics firm Topsy. The hashtag #CNBCGOPDebate drew 210,000 tweets since Tuesday and 122,000 from 9 to 10 p.m. EDT. The #WorldSeries hashtag generated fewer, drawing 219,000 tweets over the last day and 12,000 in the 9-10 p.m. hour, and the #NYMvsKC hashtag drew 3,700 hashtags in the last day and 420 hours in the hour.
— Steve Hamaker (@Stevaker) October 29, 2015
Getting my popcorn ready and patiently awaiting satirical Twitter updates #GOPDebate
— hannah marx (@hannahnmarx) October 28, 2015
oh my god, this inning is about as brutal as the CNBC moderation of the GOP Debate (or so I gather) #WorldSeries
— Pasunepomme (@Pasunepomme) October 29, 2015
Twitter CEO Jack Dorsey himself praised the value of both “types of Twitter” during Tuesday’s earnings report.
“Baseball Twitter is great Twitter. Election Twitter is great Twitter,” Dorsey said. There's also media Twitter -- a collection of prolific journalists who rely on the network for sharing stories and reporting in real-time -- who perhaps helped support one of the most viral moments around the GOP debate on the microblogging site:
— Twitter Government (@gov) October 29, 2015
The next 2016 debate isn't scheduled until Nov. 10, while Game 3 of the Series will be Oct. 30 -- which may be why Twitter bought a television ad spot during Game 1 of the World Series on Tuesday.