5W Public Relations, one of the 25 largest independent Public Relations firms in the U.S., today announced the addition of Muse Apparel and Sense of Fashion to its diverse roster of fashion/retail clients. The Muse collection consists of contemporary and trend-driven styles sold in major department stores nationwide. Sense of Fashion is an online retailer which provides a breakthrough shopping experience complete with built-in marketing tools where designers can display their original styles and shoppers can purchase one-of-a-kind pieces.

5WPR is very excited to be named the PR Agency of Record for Muse Apparel and Sense of Fashion, said Ronn Torossian, CEO of 5W Public Relations in a press release. With our expertise and expansive network of relationships in the fashion/retail industry, we believe we can successfully build brand equity as well as cultivate a strong awareness of these amazing brands.

Muse Apparel is a trend-driven and affordable collection of contemporary dresses with an attitude. A division of Maggy London, the company designs and manufactures their own products which are sold in major retail department stores including Nordstrom, Macys, Lord & Taylor, Dillards, Belk, Von Maur and over 1,000 specialty boutique stores across the country. The brand is also available for purchase online.

Sense of Fashion is an online marketplace connecting upcoming designers with trendsetters, photographers and stylists, the website allows shoppers the unique opportunity to directly message and interact with their favorite designers.

5W Public Relations will execute a comprehensive integrated public relations program in order to promote Muse and Sense of Fashion to targeted influential media. Key elements will include media relations, celebrity and spokesperson integrations, co-branded partnerships, online events, and more.