Women in Singapore can thank a major U.S. retailer for bringing them a crop of shirtless men with six-pack abs.
Abercrombie & Fitch, which is known to hang blow-up photos of its models for decoration purposes, opened a flagship store in the city-state's biggest shopping district.
The clothing chain sent the ripped, international male models to get locals excited for the big day, Reuters reported.
The models wore red sweatpants, sandals, and nothing else.
More than 400 people showed up for the opening, according to Channel NewsAsia.
Cultural experts note that this advertising ploy was a sign of major cultural changes in the conservative country.
There's no way such advertisements that push the envelope slightly would have appeared about 30 years ago, Singapore Polytechnic business school advertising and public relations expert M. Thiyagarajan told Reuters. I think as a society we have moved to a different level. We are far more accepting of such things.
Locals and tourists didn't seem to mind the shirtless dudes.
Scroll down to see photos of them with the hunky models.