Netflix knows what people like to watch, and a lot of people like to watch Adam Sandler movies. The streaming service signed a deal wth Sandler's production company, Happy Madison, for the next four of the comedian's films.
There's no mention of how much money is involved in facilitating the deal except to say that Sandler's movies "have grossed more than $3 billion globally." The deal comes on the heels of its agreement with IMAX and The Weinstein Company to develop a sequel to "Crouching Tiger, Hidden Dragon" that will release simultaneously on Netflix and in IMAX theaters.
Bringing a star like Sandler on board will no doubt seem counterituitive to pop-culture tastemakers, as Sandler's movies of late have been flops among the critics. Netflix lightly addresses this perception in its press release: "People love Adam's films on Netflix and often watch them again and again. His appeal spans across viewers of all ages -- everybody has a favorite movie, everyone has a favorite line -- not just in the U.S. but all over the world, said Netflix Chief Content Officer Ted Sarandos." Sandler is "among the few actors in the world whose films consistently rank among the most viewed by Netflix members in the U.S. and across its global territories from Brazil to the U.K."