Former Vice President Al Gore plans to renew his 30-year campaign to convince skeptics of the link between man-made pollution and global warming this week in a 24-hour global multimedia event.
Called 24 Hours of Reality, the campaign, known as the Climate Reality Project, will broadcast a new presentation about climate change every hour for 24 hours across 24 different time zones from Wednesday to Thursday. It will air on Current TV, the network and Web site platform co-founded by Gore in 2005, and will also take over some social networks.
The campaign is recruiting volunteers to hand over control of their Facebook and Twitter accounts for a few days in order to spread word about the event and broadcast Gore's presentations.
We will only post content relevant to 24 Hours of Reality and climate change, and we won't post more than a few times an hour, the Web site explains, adding that people will be able to reclaim their accounts on Sept. 15.
More than 936,000 people already agreed to lend their social network pages to the cause as of 9 p.m. on Monday.
Gore was reportedly decided to launch the project after a wave of stories hit the media revolving around the nation's growing disbelief that man's actions have directly influenced the planet's climate and had led to a pattern of extreme weather.
Each hour people living with the reality of climate change will connect the dots between recent extreme weather events -- including floods, droughts and storms -- and the manmade pollution that is changing our climate, states the project's Web site.
Although some of the presentation will be based off of slides used in Gore's 2006 documentary An Inconvenient Truth, he told The Washington Post that 95 percent of the slides will be completely new.
Public perception of climate change has fallen steadily since the Climategate scandal of 2009. The controversy surrounded a series of more than 1,000 e-mail messages between scientists at the Climate Research unit of the U.K's University of East Anglia were stolen and made public by an unnamed hacker. Global warming skeptics claim the messages -- which span 13 years and show scientists being rude and even dismissive among themselves -- proves that researchers deliberately manipulated climate data to make the threat of global warming seem more serious than it actually is.
A Rasmussen Reports public opinion poll from August notes that 69 percent of Americans who were surveyed believe it is likely that some scientists falsified data to support their own theories, while only six percent felt confident enough to say that falsification was not at all likely.
Gore made headlines last month after he was unable to contain his anger about global warming skeptics.
In a speech at an Aspen Institute media forum aimed at climate change cynics, the 2000 Presidential nominee screamed Bull----! during a profanity-laced rant denouncing them.