Alicia Keys can now add a new title to her resume, as she has just been named Global Creative Director for Blackberry.
BlackBerry maker Research in Motion Ltd. has recently worked to remodel it’s brand, and even changed its corporate name to simply “BlackBerry,” CEO Thorsten Heins announced at a press event on Wednesday in New York City. The announcement was televised by CBS.
Keys tweeted her excited about working with BlackBerry on Wednesday, along with a photo of her playing the piano while holding the device.
“Excited2jump right in2my new role as Global Creative Director of@Blackberry! #BlackBerry10 #keepmoving #forwardthinking,” the artist wrote.
BlackBerry also unveiled its latest cellphone, called BlackBerry 10, during the launch event in New York City.
“This is one of the biggest launches in our industry and today is not the finish line, it's the starting line," Heins said.
Keys new role as Global Creative Director is described on her official website as follows:
“In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.
"From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.”
The BlackBerry 10 is expected to be released in March in the United States, and on Feb. 10 in Canada.