In addition to revealing two new iPad models, two new MacBook Pros, a new Mac Pro, and announcing the free releases of OS X Mavericks, iLife and iWork, Apple Inc. (NASDAQ: AAPL) took some time at its Tuesday event in San Francisco to boast about its sales numbers. Apple CEO Tim Cook bragged that Apple sold 9 million new iPhones during the launch weekend of the iPhone 5s and 5c in September, and that 200 million devices were running iOS 7 just five days after its Sept. 18 release date.
One feature of iOS 7, however, just isn’t resonating with Apple users. According to a poll of 2,330 U.S. consumers by Intelligent Voice, 85 percent of respondents have never used Siri in iOS 7. Of those that had used Siri in iOS 7, 46 percent responded that Apple “oversold the voice recognition capabilities of Siri.”
Considering Siri was among the most highly promoted features of iOS 7, the results are not good for Apple. When Apple introduced iOS 7, it made a big deal about Siri’s new abilities to integrate with apps like OpenTable and Google Maps, as well as new voices and languages.
The good news is that most people did rate Siri well when it comes to accuracy. Fifty-six percent of respondents that used Siri in iOS 7 rated it either “extremely accurate” or “quite accurate.” Still, that means 44 percent of people rated the feature “hit or miss” or worse.
Intelligent Voice CTO Nigel Cannings pointed out that this isn’t meant to be a knock on Apple, but rather be a wake-up call for the entire voice recognition industry. Cannings said that despite the fact that voice recognition is still an emerging technology, tech companies sell it like it’s magic.
“We need to be careful that we sell that is possible, and it seems we’re not doing that,” Cannings said in a press release. “'Star Trek’ communication with computers is still a long way off.”
Have you used Siri in iOS 7? Do you think it's helpful and accurate, or did Apple oversell the feature? Let us know in the comments.