Apple announced Thursday the venue and date for its annual Worldwide Developers Conference, which is where the company updates developers on the latest iOS and macOS news. Last year Apple unveiled iOS 10, which revamped iMessage and the Photos and Maps apps, along with other features. At this year's event iOS 11 (if that is what Apple calls it) is likely to feature improvements on Siri.

What To Expect iOS 11, macOS Updates From WWDC 2017:

At the WWDC, which will be held in San Jose, California this year, Apple introduces the newest versions of its software platforms.

Here’s what Apple could reveal at the conference:

iOS

Siri will have to make improvements so that Apple can lead among tech companies in AI. Google and Amazon have released their own assistants, the Amazon Echo and Google Home, which gained popularity last year. Meanwhile Apple’s rival, Samsung, is expected to release AI assistant Bixby with its upcoming Galaxy S8 and S8 Plus smartphones. Apple is reportedly working on an enhanced version of Siri, a report last month said. The company also acquired Australian start-up Turi last August for $200 million, in an effort to boost Siri’s capabilities.

Rumors suggest the new iOS update could also come with Theater Mode, which will provide users with limited access to their device and will dim the screen display to avoid annoying other theatergoers.

tvOS 11

Apple could focus on the Apple TV set-top box instead of the platform, a new Bloomberg report suggests. Apple is reportedly testing a new Apple TV which supports ultra-high-definition 4K streaming. Apple will need to make some upgrades to compete against the Amazon Fire TV and Roku.

Apple is also expected to reveals macOS 10.13, watchOS 4 and could also introduce new developments in Apple Pay and Apple Music.

Developers will be able to apply for tickets this spring for WWDC. The event will be live-streamed through the Apple Developer website and on the WWDC app for the iPhone, iPad and Apple TV.

The 28th annual event, which had been had held in San Francisco for years, will be held at the McEnery Convention Center in San Jose on June 5-9.

The venue is much closer for Apple employees than San Francisco, located just minutes from the company’s new headquarters in Cupertino. The event will give developers the chance to meet and engage with more than 1,000 Apple engineers.

WWDC 2017 will consist of get-togethers, sessions and labs for developers and a keynote address, which could include big announcements. Apple is also working with the city of San Jose and local business on other experiences for guests throughout the conference, the company said.