Hasbro has cited trademark infringement in suing Asus over the use of the Transformer name for its Eee Pad Transformer tablets.

Hasbro's lawsuit claims that it contacted Asus about the original Transformer tablet sometime around its release, requesting the company not use the Transformer name. But, according to the lawsuit, Asus refused to comply.

Hasbro is suing Asus for trademark infringement, unfair competition, and trademark dilution. It has also asked the court to stop Asus from using the Transformer name in its current and future products, and seeks monetary compensation for damages.

Asus launched the Eee Pad Transformer Android 3.2.1 Honeycomb tablet back in April. Last month, Asus released the sequel tablet sporting Nvidia's Tegra 3 SoC and the same OS.

Instead of calling it the Eee Pad Transformer 2, the company currently labels it as the Transformer Prime. The Asus tablet is a 10.1-inch unit running Android 4.0, known as the Ice Cream Sandwich. The tablet also features an 8 MP rear-facing camera and a 1.2 MP front-facing camera.

The Tranformer Prime is powered by Nvidia's Tegra 3, the first-ever quad-core processor for mobile devices.