As the search for missing baby Lisa Irwin wraps up its second week with few clues, an anonymous wealthy benefactor offered a $100,000 reward for the safe return of 10-month-old Lisa.

The announcement came from a New-York based private security consultant Bill Stanton as he held a news conference Friday and said the benefactor had a relationship with baby Lisa's family. The $100,000 reward is for the safe return of baby Lisa, or conviction of someone involved in the crime.

I hope this opens up someone's heart or someone's eyes and they realize this is serious, and we get Lisa home safe and sound, said Stanton, who is not authorized to work as a private investigator in Missouri. He said he was in Kansas City as a consultant, according to the Huffington Post.

If someone brings that kid right now and says they found this child sitting on a park bench. They bring that kid right here, they get $100,000, according to Stanton, who said that how the reward fund would be handled is yet to be determined.  

Lisa's family members did not appears at the news conference. Stanton, who is investigating the case separately from police, said that Lisa's parents were not his clients.

 

Baby Lisa, who was nicknamed pumpkin pie, was last seen in her crib at around 10 p.m. on Oct. 3, when her mother had put her to sleep. Five hours later, her father came home after a late night shift as an overnight electrician, only to find Lisa missing.

Kansas City police continued their exhaustive search efforts, which remained largely clueless, even with over 300 law officers using helicopters, all-terrain vehicles and door-to-door interviews as they searched for the missing infant.

Police also searched nearby woods and a well of an abandoned house, and FBI agents and detectives staged a recreation of the kidnapping in Lisa's house. Around 30 to 50 officers were still working the case, according to Reuters.

Last week, Lisa's parents Deborah Bradley and Jeremy Irwin reportedly stopped cooperating with investigators, but both parents have denied the accusation.

Earlier this week, Lisa's parents posted a bunch of home videos and photos of Lisa on YouTube to help spread the baby's image.

Local police are questioning residents about Jersey, a homeless man who frequented the area, according to CNN.