EA DICE’s “Battlefield 4” Fan Appreciation Month officially kicked off on Saturday. DICE General Manager Karl Magnus Troedsson stated that the game developer is offering “a month filled with fun community missions and daily giveaways that you get just for jumping into a match” during the entire month of February.
In the first DICE Community Mission, EA is challenging “BF4” players to collect 10 million dog tags using melee attacks. The mission will run across all “BF4” platforms. If the goal is completed in the allotted time, players will be rewarded with a gold battlepack on Feb. 20. The mission began on Wednesday at 8 a.m. PST and will end next Tuesday 8 a.m. PST.
Progress can be tracked on the Battlelog under the “Missions” tab. The results will be posted on Tuesday.
Troedsson hopes the month of February will encourage gamers to play “BF4,” which was released last year with a number of bugs and glitches. He also says new features in the game will let users cohesively join forces. "In this added social layer, you can team up with your friends to create your own social space and accumulate stats together. We’re also working on other feature additions that you’ve been asking for -- stay tuned for more,” Troedsson added, assuring players that platoons would be returning in February. More details were given via “Battlefield’s” blog.
Perhaps an intelligent PR move for a game that has experienced considerable troubles on multiple platforms since its launch in late October 2013.
"We know we still have a ways to go with fixing the game -- it is absolutely our number one priority. The team at DICE is working non-stop to update the game,” an EA representative told gaming website IGN in December. "We know many of our players are frustrated, and we feel your pain. We will not stop until this is right."
A class action lawsuit was filed against Electronic Arts Inc. (NASDAQ:EA) in December accusing the company of failing to disclose the number of problems with the game. The complaint further alleges that the glitches caused delays in various projects, resulting in EA being unable “to achieve the financial results it had told the market it was on track to achieve.”
The lawsuit was filed by securities law firm Robbins Geller Rudman & Dowd LLP in the U.S. District Court of Northern California. The complaint argues that the Redwood City, Calif., company gave “false and misleading statements to stockholders.”
Are you participating in Player Appreciation Month? Leave a comment below.