In celebration of the 50th anniversary of the U.S. debut of The Beatles, Apple has added a Beatles channel to its television set-top box, the Apple TV.
For a limited time, Apple TV users will be able to view The Beatles’ performance of “I Want to Hold Your Hand” on “The Ed Sullivan Show.”
If you’re not an Apple TV user, a snippet of the performance is available on The Beatles’ official YouTube page.
In addition to the new channel for The Beatles on Apple TV, the app also includes links to The Beatles US discography, which has only been in the iTunes store since November 2010 after long negotiations between Apple (NASDAQ:AAPL) and EMI. The release of the The Beatles’ catalog of music garnered over 2 million song downloads a week after the initial release on iTunes.
While Apple TV’s originally debuted in 2007 with a relatively sparse selection of apps that relied heavily on content acquired by iTunes, it has since grown to become a multimedia powerhouse with its major partnerships with Netflix (NASDAQ:NFLX), HBO:GO, WWE Network, Hulu and more.
The addition of The Beatles app to Apple TV adds to the growing trend of diverse apps that have made their way onto Apple TV. In addition many television and movie watching apps, Apple has been steadily adding more diverse content including Crunchyroll, a Japanese anime show app and even content from the MLB.