Just a month after Beyoncé and Jay-Z welcomed baby Blue Ivy, the business savvy parents have filed an application with the U.S Patent and Trademark offices to protect their daughter's name. On top of her debut on the billboard charts just weeks after she was born, baby Carter will now have her own flashy brand name.
The decision came after fashion designer Joseph Mbeh and a second applicant rushed to Patent Blue Ivy's name. According to Rolling Stone, the couple was forced to act quickly when they learned that Mbeh submitted an application to acquire the name Blue Ivy Carter NYC on Jan. 4, barely a week after their child was born. On Jan. 20, the second applicant wanted to snatch the label Blue Ivy Carter Glory IV for a fragrance line.
Both claims were fended off by the trademark office because of the controversial attempts by the two applicants to capitalize on the famous child's name. According to the Washington Post, the trademark office denied the application by saying that consumers would then assume Beyoncé and Jay-Z had approved the products. Mbeh had planned to use the name to brand children's dresses, shirts and underwear, and several days after his application was shut down, insisted that he had planned to inform baby Carter's parents of the decision and involve them in the fashion line.
Although the two claims filed baby Blue Ivy were swiftly smacked down, one claim did go through, from a boutique in Sturgeon Bay, Wisconsin. The store filed for a patent on the name Blue Ivy on Jan. 19 in 2011, a whole year before baby Blue Ivy was born, or Beyoncé had even conceived,reported Washington Post. The trademark was approved last August, and now the owners can use the name and even sell it to baby Carter's superstar parents.
The application, made through Beyoncé's company BGK Trademark Holdings, has yet to be approved. Meanwhile, there has been speculation that Beyoncé and Jay-Z will use the trademarked name to possibly start a line for infants, including carriages, diaper bags and baby cosmetics.